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Reinterpreting the Business All the great breakthroughs in human thinking have been 'reinterpretations'. Take the greats of science - Galileo, Newton, Einstein - their contribution was not to heap up more data but to see the data that others had gathered with fresh eyes, to see new patterns in it. They started from a different place, made different assumptions and arrived at very different conclusions from their predecessors. Every now and again businesses have to do something similar. They need a deep and innovative reappraisal of what value they are creating and how they are doing it. It may be forced on them by a new threat - a radical change in the market perhaps or the introduction of new technologies - or the senior management may just have a growing feeling that the foundations are slowly shifting and there is an opportunity somewhere that they are not exploiting. Whatever the motivation, this 'reinterpretation' of the business is not an easy thing to achieve - especially for those who are thoroughly immersed in the current way of working. The insiders probably have all the knowledge required but it is much easier for an outsider to see the new picture. FrancisHayden.com provides consultancy to businesses that are looking for fresh insight, new perspectives and the opportunity to reinvent themselves. Based in the UK, we are accustomed to working with clients all over the globe. For more information contact : FrancisHayden.